Movie “One Flew Over the Cuckoo’s Nest” Essay

Nurse Ratched: That’s okay, Nurse Pilbo. If Mr. McMurphy does not want to take his medicine, we will just have to arrange for him to have it some other way, although I don’t think he’d like it very much. In the movie, although most of the patients are not â€Å"chronics† (committed forcibly), nobody ever leaves to establish their autonomy. Nurse Ratched, under the guise of a counselor interested in helping them to overcome their problems and establish independence, actually uses implicit and explicit measures to oppress them and keep them captive in a de facto dictatorship. One of the ways to keep the patients docile and puerile is exemplified in the foregoing dialogue. The ingestion of pills indicates an oral fixation and an inability to progress to the proper phallic stage. Even if the pills are not the catalyst of the arrested development, and their neuroses are the result of arrested development that preceded their admission to the hospital, the pills preclude any possibility of ameliorating their problems. McMurphy, who is the quintessential representation of democracy and rugged individualism, has no such problems. However, in an attempt to control him, Ratched threatens to forcibly insert the pill into his body rectally. Such an action, if completed, would symbolize a regress to the anal stage,  successfully removing him from the world writ large and the Law of the Father. Luckily, McMurphy feigns swallowing the pill to appease her, and then spits in out. Two incidents that support psychoanalytic reading Billy Bibbitt is a stuttering, virginal, thirty-year old boy child. His inability to establish solidarity with anyone, especially of the opposite sex, and his profound difficulty articulating himself, show an inability to successfully enter the Symbolic realm and establish a name for himself. He is strikingly similar, in many ways, to the monster in Frankenstein. However, towards the end of the movie, he is wheeled in a wheelchair into an isolated room, where he has sex with a strumpet. As he sits in the wheelchair, he is ill, malignant to society, a cancer who has been successfully removed.However, after coitus, he becomes confident, holding his head high, laughing, and most importantly, he does not stutter. Nurse Ratched asks him if he is ashamed of what he did. He says, â€Å"No, I’m not† as articulately as an ambassador. Unfortunately, Ratched threatens to tell his mother, which once again removes him from the Symbolic realm, forcing him to stutter again, losing the linguistic facility he required. It is too much for him to bear. He kills himself. Charlie Cheswick, an insecure neurotic, becomes enraged, overtly challenging Nurse Ratched when she hides his cigarettes. Inspired by McMurphy and his democratic, paternalistic ideals, he begins to see the cigarettes as a phallic symbol, his absent father, desperately attempting to return to the imaginary stage so that he can accept his father’s dominance, disabuse himself of an overwhelming need for his mother, and enter the Symbolic realm, thereby gaining his autonomy. Unfortunately, Ratched and the sadistic orderlies put an end to his fustian ranting, and he is led away, crying, to receive electro-shock therapy. L Interpretation of one character using psychoanalysis Martini, played by Danny Devito, not only has a childlike physicality, but  has a puerile affect as well. He does not speak throughout the entire film, except for non-sequiturs and sibilant and monosyllabic utterances in response to McMurphy’s remarks and always has an innocent smile on his face, oblivious to the meaning of language (he cannot understand McMurphy’s explanations of how to play cards). This shows an inability to escape the imaginary realm, as he is not able to successfully construct meaning with others. However, towards the end of the movie, after all of the patients reveled in bacchanalian bliss, Nurse Ratched asks him to pick up her soiled cap, which lay on the floor. He understands her and, smiling, carries out her order. He may not be able to understand the Law of the Father, but he can understand Ratched’s language (the signifier) and the thing that it signifies (oppression that relegates him to eternal childhood). Themes and Issues ** McMurphy (Law of the Father) versus Ratched (the maternal thing and object a which the patients are seeking, but can never recover. However, the faà §ade of possibly grasping it – Ratched strings them along- keeps them hostage). ** Taciturnity versus fluency Symbols ** Cigarettes are symbolic of the phallus ** Pornographic playing cards, which can possibly be symbolic of a mother figure, are here used (I believe) to stimulate sexual desire in an attempt to draw the patients towards the Symbolic realm). ** Pills are symbolic of an oral fixation. ** Wheelchair is symbolic of paralysis (stifled by Ratched’s dictates), but when Billy Bibbitt falls out of the wheelchair, into the arms of a woman, Ratched’s control is vitiated. Why I believe in this reading Because mental illness, or the perception of mental illness, is the focus of the movie, psychoanalytic criticism is perhaps the best critical theory to analyze the themes and characters. The aberrant behavior manifested by the patients can easily be explained using the imaginary and symbolic realms, and metaphoric connections can be drawn, as the heading â€Å"symbols† shows. This is not only an easy and productive theory to use for this movie, but one which yields (I believe) truthful explanations. Reader Response Textual Passage â€Å"But Doc, she was fifteen years old, going on thirty-five, Doc, and, uh, she told me she was eighteen and she was, uh, very willing, you know what I mean†¦I practically had to take to sewin’ my pants shut. But, uh between you and me, uh, she might have been fifteen, but when you get that little red beaver right up there in front of ya, I don’t think it’s crazy at all now and I don’t think you do either†¦No man alive could resist that, and that’s why I got into jail to begin with. And now they’re telling me I’m crazy over here because I don’t sit there like a goddamn vegetable. Don’t make a bit of sense to me. If that’s what’s bein’ crazy is, then I’m senseless, out of it, gone-down-the-road, wacko. But no more, no less, that’s it.† In the foregoing passage, McMurphy defends his sanity with an apology that would be difficult for anyone in society to disagree with. He portrays the female as the lascivious one, so interested in satisfying her sexual desires that she prevaricates about her age to copulate with the â€Å"unsuspecting† McMurphy. He portrays himself as the all-American male, respectful of women, yet having a strong libido, ready, willing, and able to cleave the beaver at a moment’s notice. J He becomes the victim when he ascertains her true age, and derides the system for questioning his mental health for acting as any other man would in his situation. He concludes his defense with verbal  irony, acerbically vociferating that if such behavior is abnormal, then he is indeed the king of craziness. Two incidents that support reader-response McMurphy knows that the others are not crazy, and although he may not be able to articulate it, knows that they are all being governed by an autocrat with no interest but self-interest. In an effort to overcome the totalitarian regime, he knows he must win the other patients over to his side. To become victorious over Nurse Ratched, he feigns watching the World Series, creating his own game, a game which is a foundation of democratic ideals, as American as apple-pie. Nurse Ratched looks on in disbelief and rage as the patients, usually reticent and phlegmatic, become excited and happy, buying into McMurphy’s ideals. She immediately importunes them to stop, but as the scene ends, they continue their revelry. It appears that McMurphy has the upper- hand. The movie takes place in the 1960’s, when racism was still prevalent. It is important to note that all of the patients are white, yet powerless, and all of the orderlies, a menial job, are black, yet dominate the patients throughout the movie. Not only do they physically control the patients, but also are mentally and emotionally healthier, and they have more freedom (they listen to the World Series, while the patients cannot). Perhaps even implicitly, the director is advocating equal rights for African Americans, or perhaps even insinuating that blacks are superior to whites. However, since they must answer to those in charge (who are also white) the latter theory does not seem plausible. The director most likely wants to show how powerless the mentally ill truly are, to be controlled by people who were subjugated and kept in bondage for hundreds of years. They are truly the dregs of society. Interpretation of one character using reader-response Although Chief Bromden seems to be more powerless than McMurphy throughout most of the film, it is he who survives and escapes into the world writ  large at the movie’s end. Bromden has intrinsic strength, but is unable to find it throughout most of the movie because it is concealed by a hatred for the world (fostered by his father’s alcoholism). However, he buys into McMurphy’s democratic ideals, his vision of freedom, and desires to break free from the bondage and begin a life full of promise. Unfortunately, he is forced to do it alone because McMurphy, who appears to be so powerful throughout the entire film, is only affecting interest in freedom. He knows that he is a pariah, and desires to be incarcerated to escape the pain of the world. He lies to himself and to others when he spreads his vision of autonomy. He has several chances to escape to freedom during the movie, but forsakes them in favor of wild antics. However, intractability and totalitarianism do not mix. His obstreperous antics and unwillingness to escape from his subjugation cause his demise. After he is lobotomized, and Bromden understands McMurphy will never be free, he knows that he can never be free unless he escapes from the institution. Hanging on to the ideals of democracy, which he now firmly believes in, he knows he must be strong enough to accomplish the dream that McMurphy could not fulfill. He suffocates McMurphy so that he can enjoy freedom after all, and then uses brute strength to experience a freedom of his own as he throws the fountain, which McMurphy could not lift, through the window). It appears that Bromden is the stronger of the two after all, and McMurphy’s strength was always artificial. He was not able to change any of the other patients with his worldview, but it appears verisimilitude can ha ve positive effects after all. Where is Chief Bromden now, I wonder? Themes/Issues ** Democracy versus totalitarianism **Perception versus reality ** Black versus white ** Femininity versus masculinity **Criminality versus insanity ** Nature versus nurture ** Social constructs and identity formation Symbols ** Music symbolizes regimentation and control ** Sex symbolizes freedom ** Race, affect, cognitive development, gender, and mental stability symbolize stratification. ** Mental facility symbolizes a microcosm with the macrocosm, which is directly antithetical to the ideals the macrocosm embraces – rationing of personal effects, bedtimes, facilitated and monitored conversations, etc. ** Choice symbolizes the taboo. Why I believe in this reading Without reader response, subjectivity cannot exist. When myriad ways of looking at the world do not exist, provincialism ensues, and eventually a maniac like Nurse Ratched may govern us all. J To preclude myopia and societal malignancies (racism, classism, chauvinism, and other biases), it is necessary to view texts, and by texts I mean everything society that can be analyzed, as objectively as possibly, analyzing them from many perspectives. I am grateful to have the ability to use my mind to attempt to develop solutions to the ills of the world, because some people live in worlds that preclude them from using their minds to seek justice for themselves and others. Nurse Ratched’s must be thwarted before they establish power! Feminist Approach Textual Passage Nurse Ratched: Why did you ask that girl to marry you Billy? Billy: I, I, I, loved her Nurse Ratched. Nurse Ratched: Why didn’t you tell your mother about it? Your mother told me you didn’t tell her. Billy Bibbitt: ( He is silent and hangs his head in shame). Charlie Cheswick: (Fearfully and hesitantly) Nurse Ratched, let me ask you a question. Nurse Ratched: (Angered, with fire in her eyes, affecting concern) Go ahead, Mr. Cheswick. Charlie Cheswick: Nurse Ratched, can’t you see he’s uncomfortable. I mean, if he doesn’t want to talk, can’t we just go on to some new business. Nurse Ratched: ( Impatiently and caustically, verging on a diatribe) The business of this meeting, Mr. Cheswick, is therapy! While it might appear that Nurse Ratched is genuinely concerned about Billy at first glance, after further examination it is apparent, from this discourse and other interlocution throughout the movie, that she has deep seated sexual problems and loathes men, hatred that may be the product of inequalities or abuse that she has experienced at the hands of men. While adult men should not have to apprise their parents of relationships with the opposite sex, Nurse Ratched thinks it is imperative. She is remembering promises of fidelity from sweet-talking Lothario’s, men who proposed marriage, but did so clandestinely, all in an effort to use her for sexual pleasure! She loves Billy’s inability to articulate himself, because he  cannot flatter women with lies, and break their hearts, as men broke hers. She values men who are close to their mothers because such relationships are built on trust and innocence. Those who keep secrets can conspire to hurt others for their own selfish gain. Mothers hate that! When she attempts to counsel Billy, she does so from a personal bias, even if she does not see it. In an effort to assuage her own pain, and the oppression of all women in society, she destroys Billy’s self-image, emasculating him, making him as powerless as she is. Interpretation of Mildred Ratched using feminist criticism Mildred Ratched shows a desire, a compulsion really, to completely control every man on the ward throughout the entire movie. She knows she cannot establish such power with completely healthy men, so she cherishes her time at the ward (if one is on the qui vive during the movie, it is apparent that she comes when the sun just rises and leaves when it is dark – she’s a fanatic!). She is attempting to create her own world, one where she is completely in charge, and the oppressive ideologies of a patriarchal society become a de facto fiction. Almost all of the men are taciturn, or when they do speak, the language is fragmented and uncertain. Her language is omnipresent and omnipotent, superseding and threatening to completely obliterate the language of the outside world. When McMurphy, an intractable democratic ideologue with glib on his tongue and subversion on his mind comes to the facility, her own suppression becomes a reality once again, and she knows she must fight u ntil she tames this wild beast. Although McMurphy proves to be a formidable foe, she defeats him in the end, proving that a woman’s language can defeat the oppressive language of men when the two collide, and that others will still accept it after the battle is over. It is interesting that a male, Chief Bromden, who is thoroughly emasculated throughout the entire movie, has to generate the strength to escape from â€Å"feminine language† to enter the masculine language of the world writ large. It is NO LONGER the world writ large. Nurse Ratched’s world has turned into the macrocosm, and everywhere else is just a microcosm, only tangentially connected to reality proper, a reality that the virtuous Nurse Ratched creates. Two incidents that support this kind of reading I have already covered a lot, so I will give two brief examples. Randall McMurphy says: â€Å"They’ve been giving me ten-thousand volts a day and I’/ hot to trot. The next woman to take me on’s gonna light up like a pinball machine and pay off in silver dollars.† Nurse Ratched shows anger at first, and then affects amusement before changing the subject. She in sickened by his objectification of women, but then understands that she has him under her control. He won’t be gettin’ any nookie if she can help it! J Earlier in the film, she hides the patients’ cigarettes as punishment for gambling. The cigarettes represent phalluses, which she has complete control of. She emasculates them, and will only give their members back if they are good boys and follow her rules.

Hjk8Jjj

Non-CSD beverage: Non-CSD beverage Coke and Pepsi are attacking these categories themselves, each trying to become a â€Å"total beverage company. † Will this approach lead to brand dilution? Do CPs risk becoming a less profitable business if they do not extend the brand? No good answers yet to these questions: Pepsi, so far, has had more success and has been more aggressive with non-CSDs. 7/20/2011 32 Session led by Prof. J. K. Mitra, FMS, Delhi Non-CSD beverage: Non-CSD beverage The business model for non-CSDs is somewhat different from the classic CSD model (pp. 1-14) The supply chain and bottling requirements add complexity to the value chain, compared with the relatively simple CSD model. 7/20/2011 33 Session led by Prof. J. K. Mitra, FMS, Delhi Non-CSD beverage: Non-CSD beverage The basic principles of the business remain the same: Coke and Pepsi own the brand and control product development; Dedicated bottlers leverage economies of scope in distribution (selling to same outlet, same trucks). There are exceptions—e. g. , Gatorade is delivery through food wholesalers. As niche products, non-CSDs carried prices and margins that are higher for everyone in the value chain. /20/2011 34 Session led by Prof. J. K. Mitra, FMS, Delhi The Implications of Bottled Water: The Implications of Bottled Water Will Coke and Pepsi be able to repeat their success with CSD in the water segment, or will a new competitive dynamic emerge? (page 14) 7/20/2011 35 Session led by Prof. J. K. Mitra, FMS, Delhi Bottled Water: Bottled Water Repeat of CSD New (less attractive) Industry Structure Economies of scale in advertising Hard to create brand loyalty Barriers to entry in distribution Highly fragmented, competitive structure Similar economics of concentrate firm High price sensitivity Little differentiation (e. . , taste) 7/20/2011 36 Session led by Prof. J. K. Mitra, FMS, Delhi Bottled Water: Bottled Water Unless Coke and Pepsi can generate brand loyalty and establi sh their brands, water is more likely to become a commodity-like product, where despite the scale and barriers in distribution, most of the profits will be extracted by the distribution channel (retailers) rather than by the concentrate companies or (especially) the bottlers. 7/20/2011 37 Session led by Prof. J. K. Mitra, FMS, Delhi Summary of the Case:Summary of the Case 1. One of the clearest examples on how firms can create and exercise market power. 2. To really understand the opportunities for strategy, we have to look at the underlying economics of the firm and the industry, and its related (upstream and downstream) parts. Without understanding the economics of the CP and bottler, we cannot understand the motivations and the likely success of moves like vertical integration. 7/20/2011 38 Session led by Prof. J. K. Mitra, FMS, Delhi

Analysis Of Super Juniors Strengths And Weaknesses

Analysis Of Super Junior's Strengths And Weaknesses Super Junior is a 13-year-old idol group with a lot of guaranteed strengths, which made them to be one of the most successful artists of South Korean. Firstly, Super Junior is a group of 13 members with diversified talents who can update and adopt to the changing demands and tastes of the local and global environment. They are individual artist who are continuously working to enhance their multiple skills in entertainment industry by taking acting, singing, dance and foreign language class to communicate with international fans. With diverse abilities in different types of entertainment, Super Junior members can readily absorb local entertainment and identify their strength to fit into the gap of local artists; the large number of members (13 at their peak, 11 now) is also both strength and weakness. Secondly, their flexibility of member number (sub-unit groups) allow different experiments in new markets (such as Super Junior M, Super Junior KRY, etc.) and new genre of music performance (ballad songs, dance RB music or fascinating fierce performances, etc.). Besides, instead of operated and managed with other artists under SM Entertainment (SMEnt), Super Junior has been promoted under SJ Label a sub company of SMEnt with separated investment, staff teams and activities since 2015, which brought them more chance to shine not only domestically but internationally. With the management of SJ Label, they do not have to compete with other artists within SMEnt to get investment and resources. More than 10 years in the industry, they have elaborated themselves with relationship, reputation, experiences and power as well as experiences to attract new group of audiences and countries; good relationship within the entertainment market. Moreover, the fact that all members are above teenagers could be their chance to be easier recognized among young and early debut boy bands especially for international taste of appearance. Now, their initial contracts, so-called â€Å"slave contracts†, were expired so that they are now pursuing their own desire rather than being forced to fill the tight schedule made by the firm. Last but by no mean least, loyal fans and followers who have been supported them for a long time could be the intermediators to their friends, families or colleagues and not mentioning that they are growing up and have improved income so that these audiences shall be taken into account with special conditions; they have engaged fandom who are dedicated and devoted (like buying SMEnt stock to support their rights, buying billboard and advertising to help promote their album and concert, doing volunteers under Super Junior name) Beside their strengths, they also have weakness, some of which are the common of South Korean artists, but the rest might be from their own problems. Language and culture barrier to enter new markets out of their traditional zones (China, Japan or South East Asia).

Bilingual Education in America Essay Example | Topics and Well Written Essays - 500 words

Bilingual Education in America - Essay Example For the students who speak only a minority language, or are limited-English-proficient (LEP), bilingual education is not an optional luxury. It is a necessity required to access an acceptable education. Bilingual education is not a recent development in America. As early as 1839 Ohio enacted a German-English program to teach immigrant students (History of Bilingual Education). The political shifts of the 20th century greatly curtailed bilingual efforts and recent political views against it have cast the issue back into the spotlight. Proponents of an English only system have pointed to the fears of losing our national identity and that speaking English makes you American. This approach has led to the sink or swim approach to educating our youngest students. Though these objections may be raised with good intentions, the long-term effect for the student and society is harmful and the cost is high. Students need to be assimilated into our language as well as our society. With a bilingual program, students are taught the desired English, yet have the chance to also explore other subjects in their native tongue. This keeps the student on pace and the additional knowledge also aids in the learning of English (Crawford, 1998).

Physics assignment Essay Example | Topics and Well Written Essays - 500 words

Physics assignment - Essay Example The air opposing the spinning ball causes different air friction at different sides of the ball depending upon the direction of rotation. Due to differing air action on two sides the ball curves towards one side, if a ball is rotating anti-clockwise, the air on its right side causes more impedance because of the ball surface moving against the wind, than on its left side. This is moving in the direction of the wind hence causing the ball to curve towards left. Ball A will travel longer in the air. It happens because the smoothness of the ball causes the air to curve around its surface without creating a lot of resistance during its motion, thus the air drag is low, where as ball B will travel shorter in the air. This is due to the rough surface of the ball that will act as small pockets to the air that is curving around the ball, hence causing air friction on it. This will reduce the energy of ball B greatly. The ball B hence, will travel a shorter distance compared to the Ball A. The S waves travel perpendicular to the direction of the vibration, where as the P waves travel in a direction parallel to the oscillations of the particles. The P waves travel with twice the speed of S waves. The P waves travel in forms of compression and rarefaction zones whereas the S waves travel in form of ripples. The P waves starts forming much earlier than the S

Emergency Management (School Violence) Essay Example | Topics and Well Written Essays - 750 words

Emergency Management (School Violence) - Essay Example 00 students.† (When Kids Kill) Schools are supposed to be the mould where young generations are undergoing vigorous socially acceptable shaping processes. Though family plays a vital role in the shaping, because of the immense influences of peer group and teachers, schools contribute majority to the personality development. In olden days, schools were considered as a sacred place where the teachers were considered as the priests and the students as believers. But the modern trends showed that the sacredness of schools has been lost and violence like, social evils slowly establishing its roots in schools also. Gun battles in schools, harassment in buses, internet crimes, etc has increased a lot in the current century. A lot of psychological factors such as improper care from parents, child abusing, etc contributed to the increased rate of school crimes. The modern world has failed to give proper care to young generations at home and schools. Most of the parents have heavy workloads both at home and work places and hence they were getting little time for caring their children properly. Even from the infancy stages when the kids needed the mother’s love and care mostly, they are brought up under the control of Nannies. Compared to older generation, the modern parents are more self focused or selfish. They are not ready to sacrifice anything for the sake of their children. Thus the parent-children relationships have been damaged severely in the modern century. ‘Children who have been severely and repeatedly abused often become extremely aggressive. The mental world of these young killers is "all about me" Johnston says.†Theyre frustrated, angry, in some pain, not getting everything they want. They feel like victims. They have no concern about others -- they dont think about others. Its all about who they are and wha t they want." (What causes school killings?) Controlling of guns seems to be difficult in American social life. Just like smoking, everybody knows

Rehabilitation for Runners Essay Example | Topics and Well Written Essays - 1500 words

Rehabilitation for Runners - Essay Example PHASE 2 Continue as above and add: Appropriate shoe orthotics. For example, arch supports may be worn. Posterior leg stretching Gastroc Strecth. Keep involved leg back with the knee straight and heel on the floor. Slowly bend front knee and lean into wall until stretch is felt in the calf of the back leg. Hold for 20 seconds and repeat 5 times. Soleus Strecth. Similar to the gastroc stretch, however keep both knees bent and heels on the floor. Lean into wall until a stretch is felt in the lower calf. Hold for 20 seconds and repeat 5 times. Anterior leg stretching Anterior Tibialis Stretch. In a or sitting position, cross the involved leg over the uninvolved leg. Pull the toes in a direction that will gently stretch the tissue on the top of the. Hold 20 seconds and repeat 5 times. Anterior leg strengthening Toe Taps Sit in a chair with arms resting on thighs. Begin to tap toes by lifting up foot except for the heel and returning it to the floor as fast as possible. You should start to feel the muscles in the front of the ankle working. Continue tapping for 20 seconds and repeat 5 times. PHASE 3 Limited running on treadmill or track surface at low speed, distance, and level plane Patient education: learn to recognize symptoms of shin splints in order to prevent reoccurrence and be able to administer self treatment to the area when symptoms return. PHASE 4 Return to sports Continue with stretch and strengthening of leg and ankle muscles. REFERENCES Sports Injury Clinic. (2008). Shin splints treatment and rehabilitation. 28 July, 2008 (Online). Available at: http://www.sportsinjuryclinic.net/cybertherapist/front/lowerleg/shinsplints/rehabilitation.php Plone Open Source Content Management System. (2007) Physical Theraphy...Pull the toes in a direction that will gently stretch the tissue on the top of the. Hold 20 seconds and repeat 5 times. Toe Taps Sit in a chair with arms resting on thighs. Begin to tap toes by lifting up foot except for the heel and returning it to the floor as fast as possible. You should start to feel the muscles in the front of the ankle working. Continue tapping for 20 seconds and repeat 5 times. Sports Injury Clinic. (2008). Shin splints treatment and rehabilitation. 28 July, 2008 (Online). Available at: http://www.sportsinjuryclinic.net/cybertherapist/front/lowerleg/shinsplints/rehabilitation.php The leaflet aims to help athletes specially runners on shin splint intermediate rehabilitation. Shin splints are most common among runners, particularly those just starting a running program. If an athlete has a flat arches, his/her feet may have a tendency to roll too far inward (pronate) when running which can contribute to shin splints (Mayo, 2006). It is commonly used as a "garbage can" term to include a variety of exercise-induced leg pathologies but actually represents a very specific problem.

Rape Myths and Rape Prevention Essay Example | Topics and Well Written Essays - 500 words

Rape Myths and Rape Prevention - Essay Example The double standard essentially holds that what is good for the goose is not good for the gander. In the context of rape myths and prevention, the double standard applies when a person believes they do not owe to somebody else the same consideration they themselves expect to receive. That sentiment can become dangerous when a man or woman believes that they can take what they want from another person, including sex, regardless of what they would allow someone else to do to them. Media portrayals can have both positive and negative repercussions, and can be hugely influential on people of all ages and stations in life. In particular, young people can be easily swayed and molded by what they witness in the media, be it magazines, internet, or other outlets. For example, young women are constantly accosted by pictures of skinny, pretty supermodels and may be led to believe that they need to look and act the same way in order to be accepted.

Mean Streets Movie Review Example | Topics and Well Written Essays - 750 words

Mean Streets - Movie Review Example Charlie is involved with the local New York Mafia and is tries to move up the command chain. His efforts are frustrated as he takes responsibility of his friend Johnny Boy, who is a reckless and minor gambler, a habit that gets Johnny into a huge amount of debt from many local loan sharks. Charlie who collects debts from individuals who owe his uncle money is an inwardly conflicted man. He does not know whether to follow his Mafia ambitions or to devout himself to the church. After failing to receive liberation in church, Charlie excessively becomes reproachful and disrespectful, but gets it by forfeiting himself on Johnny’s behalf. The movie ends when a debtor, Michael demands his money from Johnny who insults him and draws out a gun. Michael leaves but pursues Charlie, Johnny and Charlie’s girlfriend Teresa (an epileptic woman), who have decided to escape town for a little while. Michaels gunmen fires shots that land on Johnny’s neck and Charlie’s hand. An ambulance and the police come to the scene and take them away as the movie ends (Iamb, 2012). Critique There are a number of pros in the film, firstly are the characters. Mean Streets characters are excellently cast as their roles are well executed and nicely edited. The acting is incredibly original, and the director has directed his actors to near- sound acts. Moreover, the characters have given the film a thoroughly, beautiful, spellbinding and memorable feel. The characters demonstrate the Italian- American experience in a groundbreaking way, as they are passionate and mature. The characters in Mean Streets film have portrayed extreme talent in demonstrating male amity in Little Italy in New York. With Charlie’s character the producer, Martin Scorsese picks two conflicting issues common with young men in New York, religion, and gangster life. The second pro in the film is the cast themselves who are skilled, thus make the film believable. Martin has appropriately cast the actors in Mean Streets. Since the film is based on real life experiences, the producer, Martin Scorsese, puts the pieces quickly. These pieces are well executed by the actors who have in the past, coincidentally, lived in little Italy and have had the same experiences. De Niro grew up in ‘Bleecker Street, the northern frontier of Little Italy’. The third pro in the film is in the use of camera. Martin Scorsese employs the use of camera, lightning, and space in a much-refined way, thereby showing the viewer only what he feels the viewer should see. In the opening scenes of the film, the key characters have scenes of their own, which introduces the viewer to the main characters (IMDb, 2012). Furthermore, the filtered camera angles usage continues with the director having scenes shot from above and sometimes from below. A hand held camera is used for dynamic scenes compared to the movable long shot cameras. The lighting creates balance and the intelligent editing ensur es the full capacity of the impact to the viewer. The fourth pro in Mean Street is the director’s, Martin Scorsese utility of color. The color used gives the picture an intense tone, which is incredibly striking. The light in the bars are red and outside have an over-exposed and monochrome color (IMDb, 2012). The director chooses to use popular music as the soundtrack in Mean Streets. In addition, the music is functional as it sets the mood for the film. The theme of the film

Conflict Process Essay Example | Topics and Well Written Essays - 4250 words

Conflict Process - Essay Example Such groups at a basic level may comprise of relationships between family members, friends and acquaintances, or colleagues at work places (interpersonal, inter-organizational or intergroup). Within the framework of such socially constructed groups, there may be disagreements between members with varying needs, objectives or beliefs, which may lead to conflicts. Within a larger framework, groups relate to regional, national or even international levels, where such conflicts if not managed well, may even lead to a full-scale war. Conflicts are confrontations between two or more people having opposing requirements, ideals, notions, faiths, or objectives. Conflict between human beings is unavoidable and pervasive. However, the outcome not being predetermined, it can be altered to arrive at a peaceful resolution. If a conflict is kept unchecked, it can escalate to produce results that may be destructive or even non-productive. Conflict analysis and management is thus an integral part in maintaining strong and productive interpersonal relationships amongst family members, within colleagues in an organization, and even between nations. While it is difficult to exactly delineate conflict, most of existing definitions include two factors: for a conflict to occur there must be at least two groups working/interacting with each other. , and there must be some perceived sense of an incompatibility between the groups (Kuhn & Poole, 2000). A.W. Green defined conflict as â€Å"the deliberate attempt to oppose, resist or coerce the will of another or others† (cited in, Bhattacharya, 2008, 64). Two other definitions of conflict frame it as the â€Å"the interactive process manifested in incompatibility, disagreement, or dissonance within or between social entities† (Rahim, 1992, 16), or as the â€Å"process in which one party perceives that its interests are being opposed or negatively affected by another party" (Wall & Callister, 1995, 517). In the context, that â€Å"a conflict is life as usual† (Abigail and Cahn, 2010, 3) and hence inevitable between human relationships the process must be studied in order to control and effectively manage it and produce beneficial outcome (especially for those looking to work within organizations where working would involve teamwork) this paper will analyze the process of conflict analysis. It will examine a recent interpersonal crisis that occurred in the researcher’s life (pertaining to the divorce case between my ex-wife and me) and is especially important, as it allows me and the reader both, to comprehend whether during the entire process our confrontation went out of control, and whether in future I should seek a better route while dealing with interpersonal conflicts, in personal life or at workplace. This paper will analyze a conflict situation using various conflict theories and conflict management processes (from a Christian perspective), to derive that negotiation through effectiveness communication and mediation, anger control and forgiveness helps to achieve beneficial results for the disputants, without the members having to resort to physical violence. Discussion 1. Description of the situation Who was involved?- In any relationship when there are two or more interdependent people conflicts tend to occur when relatio nship rules are not adhered to and there is lack of sincere explanation to explain the rule break (Webster, MLOS561- conflict and negotiations in organizations, Slide 14). Due to the break in relationship rules, there arises incompatibility, which may lead to adverse effects on the relationship, and if the problematic situation is not handled appropriately, the entire

The Spanish Artist Essay Example for Free

The Spanish Artist Essay Francisco Jose de Goya y Lucientes (1746-1828) was born in Aragonese in a small town of Fuendetodos on March 30, 1746. The first period of Goya’s painting career may have started in1763. He was then an aspiring young painter and most of his paintings depict the everyday life of ordinary people, such as in â€Å"The Parasol† painted in 1777, â€Å"The Junkman† painted in 1779, and The Picnic at the Edge of the Manzanares River painted in 1776. The styles vary depending on his subject. The bright light on the Parasol reveals his happy mood in painting the life of the monarch. The style depicts the life of ordinary people, which to me reflect their struggles and hope. Next period was when he was appointed in the palace under Charles III, in 1786 probably up to 1792 when he contracted a disease that changed his view. The topics of his paintings then were about monarchs and the relative peace the people enjoyed. The painting style depicts happiness and vitality of life as most of his paintings use bright light and lively colors. Perhaps the last period was during 1792 up to the last years of his life. The topics of his paintings were gloom probably because of his disease and his analysis of the development at the time as depicted in his Saturn Devouring his Son painted in 1819 and Old Men Eating Soup painted in 1819. The styles reflect his feelings during the time he contracted a disease that made him deaf and the last years of his life. The nude paintings in 1797, the Snowstorm, and the paintings mentioned earlier reflect pessimism and fear. Work Cited Goya http://www. spanisharts. com/prado/goya. htm Goya: Back to Romanticism http://arthistory. heindorffhus. dk/frame-Goya. htm

Tourism and Basic Needs Essay Example for Free

Tourism and Basic Needs Essay Poorer countries should consider developing their tourist industry as they are predominantly agricultural, have sharply limited development prospects in the near future and tend to be heavily dependent on official development assistance as almost everything requires money. Tourism is an attractive tool that could solvooe these problems as the developing countries could invest in this industry to reap massive amount of profits which could speed up the development of the country’s economy and allow the basic needs of people to be met. Tourism is considered to be the most tactical approach for economic development, specifically in the poorer countries. When viewed as an export industry of the 3Gs, ‘ Get them in, Get their money and Get them out’, tourism has the greatest tendency to assist developing countries to move away from a dependency on agriculture and also, diversifying its sources of revenue. According to the World Economic Forum (WEF)’s study on tourism and travel, tourism industry creates most jobs in developing countries and their foreign earnings leapt from less than US$50 billion in 1990 to more than US$260 billion in 2007. With such vast amount of revenue, this could jumpstart the local economy and provides quick capital injection. Furthermore, in the case of having inefficient or corrupted government, the tourism industry can also provide one source of direct earning to the poor people. Therefore, poorer countries should place the development of their tourist industry as their main priority because it would address the problem of insufficient funds and to better caters the basic needs of their own people. Basic needs of people often include food, clothing and medicine. Others are clean water and sanitation, adequate levels of nutrition, access to primary health care and basic education. To achieve all these, the government has to invest in the tourist industry such that it would play as a substantial role in job creation. In addition, good planning is also required of the local government. Good planning will allow poorer countries to benefit from high-value added tourism such as eco-tourism, medical tourism, educational tourism, adventure tourism and creative tourism which is a form of cultural tourism. Private tour guides are also an excellent way to get insight of the country and help the locals to earn an income. A recent trend is dark tourism which is a small niche market driven by varied motivations such as mourning, remembrance or macabre curiosity. The main draw of this is mostly due to their historical value rather than their associations with death and suffering. An example will be Cambodia which combines cultural and dark tourism in places like Angkor Wat and Tuol Sleng War musemum. Thus, with such planning and vast diversity of tourism, the locals will definitely benefit from them and would be self-sufficient in meeting their own basic needs. However, the environmental impact of the tourism industry on the locals must be considered. Where there is no benefit to offset the negative impact, developing the tourism industry may be just a raw deal. Hotels, discos, greater air, land, noise pollution and urban congestion would upset the tranquility of the area. Tourism can also lead to the creation of unsightly human structures that do not fit in the local architecture and would lead to the disturbance of the wildlife habitat which accompanies with the loss of biodiversity of plants and animals. Some tourism destinations may become victims of shifting taste. In this context, the excessive building and environment destruction are often associated to the traditional â€Å"sun and beach† tourism which may contribute to a destination’s saturation and its subsequent decline. Such example would be Spain’s Costa Brava. To counter to this problem, the local government of the poorer country needs to practice careful urban planning and introduce new laws and enforcement. Instead of the creation of infrastructure that do not fit into the local community, the government could consider building something that has the local colours as it may have a greater effect in attracting tourists to visit them. By doing so, it would reduce the chances of the traditional â€Å"sun and beach† tourism. In addition, the implementation of laws and enforcement would tackle the local greenery issues as this could reduce the impact on wildlife and plants. Therefore, only with these accompanying solutions, the problem can be reduced to the minimum and would prevent huge financial loss. In all, poorer countries should develop their tourist industry as it would provide them with an alternative source of financial income. This would also assist in the economic development as it brings in the much needed foreign currency which would benefit the locals as their basic needs could then be met.

Porters Five Forces: Non-Conventional Energy

Porters Five Forces: Non-Conventional Energy The Suzlon story being in 1995 with just 20 people; and in a little over a decade has become an epic. A company of over 13000 people, operations across the America, Asia, Australia and Europe, fully integrated manufacturing unit on three continents, sophisticated RD capabilities and market leadership in Asia, ranked 5th in terms of global market share. The seeds of the idea that became Suzlon were sown by Mr. Tanti venture into the textile industry just as began in its booming years. Faced with soaring power costs, and with infrequent availabilities of power hitting his business hard Mr. Tanti looked to wind energy as an alter native. His first brush with wind energy was as a customer, having secured two small- capacity wind turbine generators to power his textile business. The company registered revenues of INR 12 Crore in the first year, and has since achieved consistent growth, registering revenue of USD 1,405 in FY2008- just a decade after inception. The company went public with a highly successful IPO in September 2005. The issue was oversubscribed over 46 times, and led Suzlon to rank amongst the Top- 25 Indian corporations in terms of market- capital. Today Suzlon is being ranked the 5 leading wind power equipment the manufacturer with a global market share of 7.7%. The company seized market leadership in India over 2,000 MW of wind turbine capacity in country. The company adopted innovation at the very core of its thinking and ethos. Suzlon combined this with another visionary step full backward integration of the supply chain. Suzlon by this approach has developed comprehensive manufacturing capabilities for all critical components in our wind turbines bringing into play economies of scale, quality control, and assurance of supplies in an increasingly supply restricted market. Taking this focus forward, Suzlon acquired Hansen Transmission of Belgium in 2006. The acquisition if the world second leading gearbox marker gives Suzlon manufacturing. Suzlon RD strategy brings emphasizes the need to lower the cost per- kilowatt- hour, in order to create ever more competitive technology and products. This step has success in the rapid global expansion of Suzlon business with orders from Australia, Brazil, China, Italy, Portugal, Turkey and the U.S.A We have set forth to fulfill the vision of company as global as the wind. Starting as unknown player in a nascent industry in India, Suzlon grew to become the leading player on India wind power stage, and from there has grown to rank among the Top- 5 wind turbine manufacturers in the world. Mission of Suzlon Moved to towards the state where being a socially and environmentally responsible citizen is integrated within all our day to day to day business processes. Establish a truly Indian company producing Windmills with Technology suitable for India and to manufacture and market in our own brand name. Mission Minimum 20% Net Margin Minimum 50% Asian market share Minimum 60% Indian market share Minimum 25% Global market share Minimum 40% Growth Vision of Suzlon Suzlon is today a major force in the global wind industry, from human beginnings in 1995, to ranking 5 worldwide, with 7.7% of the global market share in just over a the decade. Already among the top five, Suzlon vision is to be a technology leader, to be among top 3 wind energy companies in the world by leveraging technological leadership and commercial acumen to exceed customer expectation and most respectable brand which grows fast is the most profitable company employing the best team in the sector. Vision Statement:- To be the technology leader in the wind energy industry. To be among the top 3 wind energy companies in the world. To be the most respected brand and preferred company for all stakeholders To be the best team and best workplace. To be the fast growing and most profitable company in the sector. COMPANY PROFILE SUZLON ENERGY LIMITED- OVERVIEW Suzlon Energy Limited traces its roots back to 1995, when the company took its first step on renewable energy stage with its incorporation. Suzlon began journey to the forefront of the wild energy industry with a small but significant project to supply wind turbine generators for a 3.34 MW wind farm project in Gujarat, India. In little over a decade, Suzlon has grown to rank as the world 5 leading and India the and Asia leading manufacturer of wild turbine, with over 2000 MW of wind turbine capacity supplied in India and across the world of USD 675 million, CFS FY 2006, with current order book exceeding USD 1.7 billion. Technology- Suzlon today develops and manufactures technologically advanced, high-performance and cost- efficient wild turbine, to meet the diverse need customers all around the world. In India, Suzlon offers customer end-to-end wind energy solutions, including wind resource mapping site identification, site development and installation, and finally operation mainten ance services. This allows Suzlon to offer Indian customer economies of scale, and eliminates the need for customer involvement in the complex process of wind far m development. Wind farms- Suzlon has developed and impletion several large-scale wind farms throughout India the integrated solution approach. The principal advantage of this approach is the economy of scale: the larger the wind farm and more the number of WTGs- the lower the infrastructure cost per-wind turbine. Similarly, larger project have lower operation and maintenance costs per kWh due to the efficiency obtained in managing a larger wind far m. Among Suzlon many large project are: The Kutch Wind Farm, Gujarat: Asia largest wind farm developed and operated by Suzlon, it has more than 750MW of wind power Capacity, already installed, furthers capacity addition is in progress. This wind farm comprises of Suzlon time tested wind turbines of 600kW, 1250kW, and 1500kWCapacity. The Dhule Wind Far m, Maharashtra: The Dhule wind farm is Asia second largest wind farm with an installed capacity in excess of 675 MW. This wind farm comprises of Suzlon time tested wind turbines of 600kW, 1250kW and 1500kW capacity. New Products- Suzlon aims to drive global market share growth through expanding its product line with models customized to meet customer need as well as specific wild regimes, as seen in the new S52 600 kW and S82 1.5 MW wind turbine models. In addition to this, Suzlon aims to improve the cost efficiency of generating power from wind through technology enhancements, and optimizing locations and sitting, to the end result of maximizing power generation while driving down the cost of power generated from the wind. Technology integration- Suzlon as an developer of WT Gs has developed design, development and manufacturing capability for all major components, development and manufacture of rotor blades, turbine, and tubular towers, control equipment and Nacelles covers. The company has implemented a far reaching backward-integration strategy that has brought the manufacture of all critical components in-house. Today the company, in association with subsidiaries, manufactures rotor blades, tower, nacelle covers, generators, gearboxes and all other critical components in its value chain. The QA department at Suzlon not only takes measures about the quality control i.e. the product is good or bad, accepted or rejected, but it gives assurance to the customer for the quality electricity production backed by revenue generation. Regular audits are also conducted by QA inspectors at various sites for the scrutiny of tools, equipments and processes. Suzlon backward integration strategy is driven from the point of view of increasing in-house manufacturing and allied capabilities leading to lowered WT G costs, greater quality assurance, and a secure Supply Chain. While Suzlon looks to vertically integrate, the company is also pursuing a distributed manufacturing strategy with dedicated manufacturing facilities set up at key locations across the world to supply and service international high growth markets. Today, Suzlon has facilities in Belgium, China, India, and the United States manufacturing everything from components that go into turbine, to complete wind turbine generators, and supply markets around the world. Suzlon integrated wind turbine manufacturing facility in Tianjin, China; and rotor blade manufacturing facility in the Pipestone, United States are geared to support these high growth regions with dedicated delivery capability, enabling a flexible to the local markets, and lowered logistics costs. Suzlon today develops and manufactures technologically advanced, high- performance and cost- efficient wind turbines. These services are developed to specifically meet the diverse need of customers all around the world. Suzlon offers customers end to end wind energy solution, including wind resource mapping, site development and installation, and finally operations maintenance services in India. This allows Suzlon to offer Indian customers economies of scale, and eliminates the need for customer innovation in the complex process of wind far m Development. Suzlon order book position is a reflection of its strong market position and consistency in delivering to their customers. The order book stands at around USD 4,335 million. Suzlon domestic order book position is for a capacity of 441 MW and international orders For 3,726 MW. Suzlon primary customer s in India include companies that have manufacturing facilities with high power consumption. These companies have high profitability and seek investment opportunities with stable returns. In India, Suzlon casters to leading corporate houses like the MSPL Limited, Bajaj Auto Limited, Tata Group and Reliance, to name a few. Suzlon has driven a focused effort to make wind turbine more reliable, consistently delivering availability rates to customers, beating global standard higher than 95% on an average. Suzlon has set new standards with record breaking contracts that have been signed with top wind companies around the world. Majority of the orders have been signed with top wind energy compa nies in the state. Suzlon Wind Energy Corporation has signed agreements with Edison Mission Group (EMG) of Irvine, California and after repeat orders EMG holds more than 630 MW of Suzlon wind turbine capacity in the United States. Similarly Suzlon relationship with John Deere Wind Energy (JIDW) started with its investment in several Minnesota wind power projects, but quickly expanded to Texas and recently Missouri. Suzlon has successfully entered the Chinese Market, which is one of the world fastest growing economies, with five important contracts with a total of 233.75 MW, of which 12 MW ar e installation and 221 MW are planned installations in 2007. A contract with Australian Gas Light marked Suzlon entrance into the Australian Market. Another key high-growth wind energy market Suzlon has entered into is Brazil though a contract signed with SIIF Energies do Brazil Ltd. The project is poised to double Brazil current installed capacity of 200 MW. Suzlon has adopted an innovative ap proach to its value chain, enabling the company to deliver customized solution to a variety of needs across the world. Suzlon has developed a fully integrated value chain with control over all critical components- gearbox and generator technology, to tower, rotor blades and in the end complete wind turbine. India, the world 5th largest market of wind energy is Suzlon largest Asian market and a critical hub for manufacturing. The Suzlon group head quarters is situated at Pune, in Maharashtra. State-of-the-art research and development centers, manufacturing facilities, wind farm projects, training campuses and a network of offices are spread across India. Suzlon has been the market leader in India with more than 4400MW of installed wind energy projects in 8 states. In India wind energy sector, Suzlon has maintained its No. 1 position with the highest year-on-year market share since 10 consecutive years. In FY 2008-09, Suzlon had a market share of more than 50% in the Indian market. Suzlon has grown its cumulative installed base by 400% in the last 5 years since FY 2004-05. Key Customers Suzlon revolutionized the wind energy segment in India with its unique end-to-end solutions. This hassle-free business model has enabled over 1300 customers from a variety of industry sectors and regions within India to invest in the wind energy sector with ease and confidence. Suzlon customers in India include small, medium, large scale businesses, private and public sector companies, power utilities, independent power producers (IPPs) and even high net worth individuals (HNI). Many of these customers do not have prior exposure or expertise of the power sector. But they clearly saw a big opportunity in the power generation business in a fast-growing, energy-starved market like India. Suzlon supported them with its proven technology, expertise and the comfort of end-to-end solutions to help them harness this opportunity. Following is a list of some key customers who have relied on Suzlon experience and expertise for their wind energy projects. Porters Five forces model Bargaining Power Of Supplier Is It difficult or costly for Suzlon to switch to another supplier? Towers are very costly as it accounts for 26.3% of the total cost and its partial demand is met by in house production but in that it is going for expansion by year 2009, but upto that time it has depend upon other supplier, the cost of rotor blades account for 22.2% and for the rotor blades its complete demand is met by in house production located in India, China and U.S so for that it does not have to depend on any supplier. Gear box manufacturing costs 12.9 % and also it is manufacture by only two companies and from that one is acquired by suzlon itself but for the partial demand it has depend on only one supplier so in this case bargaining power of supplier is high. In the case of generators there are many manufactures and also many companies are specialized in it. Moreover it account for only 3.44% of the total cost and in yr 2009 it is going for expansion so in this case bargaining power of supplier is moderate to low. Thus overall we could say that the switching cost is modera te to low. Demand Supply Gap:- According to Tulsi the major challenge face by the wind power industry is not the market but the short supply of the products. Also GEs order book is full for the year 2008, 09 and also half year of 2010. Thus clearly there are certain inputs are in short supply. Gear box :- Acc. To CEO with gearbox its not as easy to increase capacity as it is with other components. You need a lot of equipment, from gear cutting machines to heat treatment facilities that may it is a very capital intensive business. So increasing capacity involve a huge investment compared with, say, blade manufacturer and that take time. Thus there is clear pressure in the Gear box manufacturing facility. But the company has acquired Hanson ltd so partial demand is met by suzlon itself and also it is going for expansion so for only partial demand it has depend on other supplier so there is a less problem of short supply of gear box for suzlon as compare to other producers. Rotor blades :- A crucial component requiring sophisticated production techniques, global supply is dominated by independent blade maker LM Glasfiber, which has about 27% of the market. All the major turbine manufacturer apart from GE energy and RE power produce most of their own blades. But suzlon is going for capacity expansion by 2009 so for that it does not have to much rely on other supplier. Hence the bargaining power of the supplier could be considered moderate to low. Generators:- Supplied to the wind industry by a number of large companies such as ABB and Siemens, and dedicated supplier like Gamesa and suzlon . No signs of a shortage of supply. And also suzlon going for capacity expansion by 2009 so most of the demand is met by itself. Thus the bargaining power of the supplier is low. Tower:- There are many manufacturers of the towers in India and also across the world as it does not need high precise engineering as in the case of gear box. And in tower also it is going for capacity expansion so for that also it do not have to rely on other suppliers. Thus we can say that the bargaining power of the supplier is Low. Controllers:- The controllers are made by many industries so it is not the key issue for the company. In this case the bargaining power seems low. Thus the overall we could see that the bargaining power is moderate to low. Whether it makes good economic sense for the industry to integrate backward? The cost of the switching is low to the products it can be proved from the above graph. So the buyers can easily move from one company to another company. The number of buyer is small volume is high In the case of big wind turbine manufactures they do not take order of less than 750kw which is considered to be a big amount by most of the suppliers. Thus the client buying the turbine are important to the wind turbine manufactures. Thus the bargaining power of the buyer is generally high in case of particular customer. Also there is strong demand from the buyer which could be seen from the strong growth rate of the company. Thus we should take advantage of both and we would obtain average of it i.e moderate. Buyer demand is weak or seller are scrambling to secure the market: The cumulative growth rate of the industry is around 25%. Thus it could be considered it is an high growth rate industry. Thus the buyers demand is high. In case of seller it is found that the challengers and its few challengers are only increasing their market share where as small or mid size companies are scrambling to secure the market. Thus in this condition the buyers bargaining power could be considered moderate. Buyer are well informed regarding the prices, costs and products The customer are well informed regarding the products of suzlon; they can directly go to the companys website and get the required information of the product. In case of prices they are not shown at the website at the same time while contacting to the company person also they give round about prices of the wind turbine. In case of total costs of wind turbine it largely dependent on the land acquisition cost, set up cost, logistics cost etc and hence it is very hard to get exact cost. In this case the buyers bargaining power could be considered moderate. Buyer cannot easily go for backward integration There is a low threat in integrating backward for the company which have not been up till now in this particular industry because of following factors High Entry barriers: only to set up a gear- box manufacturing plant it takes more than 100 million dollars. To set up a rotor blades plant of 350 sets it take an investment of 35 crores. So like this all the other parts like tower, generator, panel etc also required huge investment. So there is not easy for any buyer to go backward. Unavailability of skilled labor: The skilled labor in this industry is not adequately available as per the Vestas CEO. Thus in this case it seems that the buyers bargaining power because of skilled labours and high entry barriers is low. Thus overall the bargaining power of buyer could be considered to be between low to moderate Threat of new Entrants into the Industry Brand Preference : There is a clear brand preference in the wind energy industry it could be understood by the market share of the company. The market share of Suzlon is 48%, Enercon is 27.6% and NEG- Micon it is 11.9 %. Thus overeall there are 3 companies which shares 87.51 % of the industry, Even in the remaining 12.5 % 5.54% is of Vestas. Thus the clearly the customer have brand preference of this four companies compare to other brand . Thus for new competitors the threat to enter the industry is high. Exit barriers : Exit barriers in this Industry are very much high because it required a huge investment to start the business and the payback period is also long about 8 years. So for every player its not easy to exit from this highly capital intensive Industry. So due to that the threat from new entrance is low. Capital Requirement: The capital requirement in the wind turbine industry is very high. To set up manufacturing facilities of rotor blades set of 350 set is 65 crores. Similarly to set up a gear box unit it requires 100 million dollars. Thus the potential entry of the new company is low. Access to distribution channels: all the companies are using direct distribution channel, hence it is not possible for a new entrants to access the distribution channel of other company. In this case also the potential entrant is low. Regulatory Policies Government Regulation of Energy Markets: clean energy companies are highly dependent on government subsidies and support to bring in revenue, given that oil, coal and nuclear are cheaper, well established energy sources and hold oligopolistic control over the world- wide energy market. Given this dependence on the government, many environment and social movement are focusing on pressuring the government to pave the way for a transition to renewable. Furthermore, many government endorse local renewable as an alternative to foreign fossil fuels, in an attempt to create energy independence. Government support of renewable is taking place on local, national and global scales. In this case the entry of the potential entrants is high. Tariffs and international trade restrictions: The international trade and tariffs are supportive thus the companies are benefited from it. The government through out the world are giving high incentives to this industry. Thus in this case because of supportive nature to encourage this industry the threat from the new entrants is moderate. Thus overall the threat from new entrants is from low to moderate. Rivalry in the same industry Oligopoly market: suzlon is market leader in wind energy having 48% stake followed by enercon having 27.6% and than NEG-Micon with 11.9% stake. So if one company change its strategy than it is immediately followed by other companies. So from that we can say that rivalry among competitors is strong. Differentiation: suzlon has differentiated itself and got the benefit of vertical integration through backward integration in terms of in house production that is done by its own subsidiaries and in the form of services having end to end solution that is from selection of sites to setting a wind farm according to the requirement of the customer. So from this we can say that the rivalry among competitors is moderate to low. In this case the threat from substitute product is between medium to high.But the operating cost is higher in the substitute product compare to the wind power. Also the procurement of the raw material is an important factor for the company like Bagasse co-generation, Biomass gasifier and wate-to-energy. Where as in case of small hydro power and solar photo voltaic the cost is higher than the wind turbine. Thus the overall we could say that the wind turbine is a unique product and the substitution from the substitute product is low. Thus overall threat from substitute product is b/w Medium to high.

Rabies Essay -- Biology Medical Disease Rabies

Abstract Rabies is a highly infectious viral disease that can easily ruin and eventually end the lives of both humans and animals alike. Rabies comes in two forms for animals. It comes in the form of paralytic rabies, which is the kind that puts you in paralysis right from the beginning, skipping the symptoms of agitation and excitability. Rabies also appears in the form of furious rabies, which is completely different in the way that it makes the victim restless, vicious and agitated. When humans get rabies, their symptoms start out with simple headaches and fevers and later progresses to terrible things such as becoming hydrophobic because of painful throat spasms and paralysis. A definite diagnosis of rabies needs lab analysis of saliva and brain tissue to detect the virus. However, rabies cannot be diagnosed during the incubation period. This means that the definitive diagnosis is only possible late in the disease or after the victim’s death Symptoms Rabies is a viral disease that can be contracted through punctured skin by an infected entity. Not only can animals be infected by it, but humans can too. If it is not diagnosed in time, then the probability of mortality will be almost certain. However, if caught in the early stages, rabies can be treated. An animal exposed to the virus may not have symptoms for two weeks, or even months. The virus can be found in an animal’s saliva days before any other signs appear. In animals, rabies can come in two ways. One is furious rabies, which goes straight to the brain. The other is paralytic rabies, which severely affects your spinal cord. Both of these will kill you if not treated on time. They both show the same early symptoms. This includes simple things like loss of appetite. ... ...s is thirty to sixty days. A rock solid diagnosis is only possible late in the disease or after death. In conclusion, rabies is an infectious viral disease with usually fatal results. There’s no way of getting a diagnosis before it is too late. If a person ever suspects themselves of having rabies they should go to a doctor as soon as possible. 5 Works Cited Jackson, Alan, Wunner, William. Rabies. San Diego, CA: Academic, 2002. â€Å"Rabies.† eMedicineHealth.com. October 2005. Accessed July 19, 2006. http://www.emedicinehealth.com/rabies/page3_em.htm United States Department of Agriculture. â€Å"Rabies Symptoms.† 2006. Accessed July 19, 2006. http://www.michigan.gov/mda/0,1607,7-125-1566_2310_2326-11626--, 00.html â€Å"Neurological Symptoms and Diagnosis: Rabies.† July 2005. Accessed July 19, 2006. http://tjsamson.client.web-health.com/web-health/topics/GeneralHealth/Rabies

Lost in translation Essay -- essays research papers

Lost In Translation â€Å"Lost In Translation† is one of those movies that seek to be something having something extra something that is more than a regular movie. Moreover, it does so effectively without being pretentious, all through the movie it does not seem like it is trying too hard to be something other than what is there. It is skillfully written, well directed and it boasts of a solid cast not very spectacular but full of good actors. Jointly, this eventually results in an enjoyable and interesting movie. The important thing is that it has a message to it. Bill Murray and Scarlett Johansson play two individuals lost in the new and unfamiliar surroundings, restlessly moving around a Tokyo hotel in the middle of the night, who fall into talk about their marriages, their pleasure and the significance of it all. What occurs between them is very deep they open their hearts to one another letting the other know about the feelings and problems they are having with their marriages. In my view, t hese conversations can in fact only be held with strangers. We all need to talk about metaphysics, but those who are close to us want information and details; outsiders let us function more loosely on a cosmic scale. Murray plays Bob Harris, an American movie star in Japan to make commercials for whiskey. His relationship with is wife is disjointed, they seem to be on a different wavelength, and they are sticking around because it is easier. A good example is when his wife asks over the p...

Francisco Goya, Life Of An Art :: essays research papers

Jose de Goya y Lucientes was born on March 30, in the year 1746, in Fuendetodos, a small village in northern Spain. At the age of fourteen he became an apprentice for a local artist, Jose Luzan. Later he traveled to Madrid where he took interest in the last of the great Venetian painters. After attempting and failing to enroll in the Royal Academy of San Fernando, Goya then traveled to Rome, Italy. Then on to Sagossa in 1771 where he painted fresco in several local churches, establishing a reputation. In 1773 Goya married a women named Josefa Bayeu, together they had many children, unfortunately only one by the name of Xavier made it to become an adult. From 1775 to1792 Goya paints cartoons for a royal tapestry factory, beginning his first genre paintings of everyday life. Later Goya achieves his first successful movement. He became a portrait painter for the Spanish aristocracy. He finally enrolled in the Royal Academy of San Fernando in 1780, Francisco and was named painter to King Charles IV in 1786,and Court Painter in 1789. In 1792 he suffered from a serious illness which left him permanently deaf. This began to make him feel alienated and separated from everyone else, provoking him to paint the darkness and weakness of mankind. He began to paint his own version of caricatures, showing the subjects as he saw them. In 1795 he was elected director of painting at the Royal Academy and served until 1797, then being appointed Spanish Court Painter in 1799. Goya soon after begins a time where his imagination goes wild, and he enters a world of surrealism, which at the time proved to be unexceptable. Being unable to present these paintings, he withdraws his works and continues his job. During Napoleons invasion and the Spanish war of Independence Goya became court painter for the French from 1808 to 1814. King Ferdinan VIII, king of Spain brings Goya back to Spain as Chamber Painter after the war.

Human resources Essay Essay

This essay is basically about the Catastrophe Concepts contract. Catastrophe Concepts is an Australian manufacturer as well as a distributor of women’s fashion apparel. The sales manager of the company, Karen Stevens was hired by the company in the year 2001 and currently Karen works as a senior sales executive for Catastrophe Concepts. It has been eight years now that Karen is working for the company and is being paid $175,000 annually and is also provided with a company maintained car. However, there is no specific written record regarding Karen’s recruitment except for a letter that was sent to Karen in which she was welcomed to the company and it also said that she would be paid $75,000 annually by the company. However, Catastrophe Concepts is now facing a serious downturn that has concerned the marketing manager of the company, Lilly Zheng to question whether Karen should be allowed to continue working for the company or not. Karen has been working for Catastrophe Concepts since the last eight years with all sincerity and no issues of misconduct or decline in her performance can been seen as her performance has always been rated acceptable but she does not have any further chance of promotion or to further advance in her career. This is the reason why Lilly Zheng is concerned whether Karen should be allowed to continue working for the company or she should be terminated and due to this Lilly has a few questions in her mind and she wants the human resource manager, George Chapel to answer. In this part of the paper I would answer some of the questions arising in the mind of Lilly Zheng from the viewpoint of George Chapel. The first question that Lilly has in her mind is related to Karen’s termination and she wants to know how Catastrophe Concepts can terminate Karen. For this, I would say that termination would not be the correct word to be used in this case and the reason behind this is that an employee can only be terminated from the company on the basis of misconduct or due to unsatisfactory performance but Karen is not charged of any of the two so she cannot be terminated from Catastrophe Concepts. However, termination has a broader concept than this and it can be voluntary i. e. with the employee’s free will or it can be involuntary i. e. terminated by employer. Layoffs and dismissals are a part of involuntary termination. In this situation, Catastrophe Concepts can layoff Karen due to the downturn of the business or they can opt for a mutual agreement between Karen and the company. In order to make the termination soft, the company can take certain actions such as by asking Karen herself to resign and to convince her to do so by explaining her facts. Termination always leaves negative affects on the other employees working for the company as they become unsecure about their own job and their motivation level decreases. For this purpose, at the time when Karen is terminated, she should be given various incentives and should be allowed to leave the company in the most respectable manner (Storey 1998).. In case Karen agrees to leave the company and if she joins a competitor, there are many risks involved with this as Karen has worked for Catastrophe Concepts for quite a long period of eight years and she knows a lot about the company. Moreover, she is the senior sales executive and so she knows all the techniques of selling women’s apparel and where ever she will go she would definitely use her skills. Due to this, there should be some restrictions that should apply to Karen such as she should be made to sign a contract not to provide the company details to the competitor or to provide the competitor with the secrets of the company. (David 1997). If Karen provides confidential marketing information to the competitor, this would be very bad for Catastrophe Concepts as this will help the competitor not only to know the marketing secrets of the company but it would also help the competitor predict the future actions Catastrophe Concepts is planning to take and on this basis, they might come up with better strategies or they might use the same marketing plans before Catastrophe Concepts applies these strategies and plans and this will prove to be awful for Catastrophe Concepts. Another possibility that might happen after Karen’s termination is that she might lure and hire other staff currently employed by Catastrophe Concepts. This would also prove to be bad for Catastrophe Concepts as they would loose their employee and with the employee, they also have a lot of possibility off losing company’s information. Moreover, as the employees as already trained by Catastrophe Concepts, they would have to hire a new employee and train them all over again and this involves both financial and time cost. Huselid 1995). The second part of the paper suggests the restraint of trade clause that should have been included in Karen’s original written contract. Moreover, another thing that needs to be taken care off in this contract should be in context with the duration, extent and geography. For such situations, it is very important for Catastrophe Concepts to have a good human resource department so that they can fulfill their duties and do the best for the employees working in the company. It is the duty of the human resource department to come up with various strategies and trade clauses for the employees. Previously, however Catastrophe Concepts did not have any such trade clause due to which they are facing this problem now, therefore they should take steps now and should work on the clause so that such problems do not occur in future. It is always necessary for the company to have their legal rules defined to the employees so that they are aware of things. Having a trade clause would further enable to protect its legal rights and there should always be an agreement between the company and the employee. It is also a wise idea to have employment agreements as these would enable Catastrophe Concepts to guard their wellbeing against the employees working for the company; however the human resource department has to be careful when coming up with trade clauses and they should make sure that they have the most important ones already defined for the company. Some of the most important ones are mentioned in the paragraphs below. (Micallef & Powell 1997). When an employee agrees not to opt for a profession that is similar to the one he is currently working as in order to prevent competition against the company is possible when an employees signs a non-compete clause. Once the employee signs the contract, he is bound to obey it and he cannot opt for the same profession once he resigns or is terminated from a company. This contract can help the company to prevent the employee from distributing the company’s confidential information or any kind of trade secrets to the competitor. These secrets might include the company’s marketing strategies or the products the company plans to come up with in future. (Lado &Wilson 1994). Non-Solicitation Agreement would basically help Catastrophe Concepts to guard the employees from stealing information or the customers. Other than this, they can form non-competition agreements as they can center on geography, customers as well as knowledge. It is not likely for Catastrophe Concepts to stop the competitors from competing with the company but there are certain situations in which such contracts can be signed such as in employee-employer situation. Non-disparagement agreement averts the employee to speak bad things about the employer and the non-interference agreement averts the employee from interfering in relationships such as between the vendors or the customers, etc. Other than this, Catastrophe Concepts can also opt for confidentiality agreement, termination agreement and workplace property agreement, etc. Confidentiality agreement would prevent the employee from giving the confidential information of the company to the competitors while the termination agreement would help the company in terminating employees by making the employees sign a contract at the time they join the company. Moreover, another problem Catastrophe Concepts might face could be to keep the property at the workplace safe and secure and for this it is essential for the company to make the employees sign the workplace property agreement. (Leat 2001).

Writing Essays for Dummies?

Every student would grant to preserve several shows through lay school and high school to college or university. Most seeks be a fraction of the curriculums. approximately be imperative requisites at the time of enrollment, such as the college occupation bear witness. Dissertation is besides a suit of raise, usu wholey much time-consuming and authoritative enough to a greater extent comprehensive than ordinary shews.in truth few students let a croupcel penchant for bear witness piece. Students dislike or fail to specialize in compose strives for a myriad of reasons. Some students pass the sheer un authorizedty at the outset to be rather daunting. Some students date it difficult to convert their thoughts into wrangle. M any(prenominal) students do non live with the affinity for seek, which is a quintessential prerequisite of musical composition an leaven. These be the realities that students, teachers and pargonnts must deal with. Our guide to pen a uditions for dummies is a neat place to start to overcome the overwhelming ch exclusivelyenges.Introduction to Writing Essays for DummiesAn test is a short piece of piece on a subject or consequence. You may also call it an article, a composition, a subject or study, speech or thesis, an assignment or disquisition. in the lead we delve into the antithetic types of test and how you should go about planning to drop a line genius, it is necessary to understand the entire premise.Students be asked to keep open essays so their understanding and hence ambit of a particular subject or thing undersurface be tasked. An essay is supposed to reflect the mortalal sight of the put outr that not without repay fitted allegiance to facts. Every essay has a specific invention. The ground of the essay is delimit by that exercise. An essay should generate a message. It nominate convey more than unity message. The scoop up essays showcase contrasting perspectives and gain the truth through such contradictions. An essay can be limited to any angiotensin converting enzyme aspect of a topic or subject. It can be comprehensive. An essay is r atomic number 18ly all-encompassing.Explore the Plethora of Forms & Styles of EssaysA vast mass of students do not turn out a lucid understanding of how to plan an essay. This is the biggest initial hurdle. Most students defend the ability to sway their thoughts or what they know about a given topic and can also carry out substantial inquiry if they argon provided the necessary guidance. Beginning to write an essay is not very different from a writer staring at a blank piece of paper or a painter view up the blank canvas. The best writers and painters can create wonders out of that nothingness. Students can do so too with their essays.Four Basic Types of EssaysThere be more than a dozen types of essays. You can subcategorize them further if you call for more specificity. Broadly, thither are four s tudy types of essays. These are register, descriptive, instructive and persuasive. An essay may be an account documenting in the flesh(predicate) experiences, it can secern an object, mortal, situation or idea, it can apologise nearthing or it can try to bring over the contributors to accept a particular perspective. The aim of the essay and the message you rent to convey result determine the type you impoverishment to pack. Unless a specific assignment at school or college demands a certain counterfeit and style, students usually deem the alternative among these different types.A news report essay is like telling a grade. You are the writer and the narrator. As a narrator, you have to be vivid with everything you show and tell. The story is sayd in eldest person so it gives you an opportunity to establish an immediate wed with the audience or referee but it also limits your ability to cast sporting on anything within the essay that is beyond the reach of the narrator. Narrative essays are best when the message or purpose is near kind of personal statement. A descriptive essay is like drawing a picture. This can be a narrative essay as well. You can narrate the essay in first person while being descriptive. Descriptive essays are mostly about places, volume, objects, memories or experiences. The definition in the essay needs to have a purpose. There has to be a coherent message or both(prenominal) deeper meaning. The objective of a descriptive essay is to establish an emotional connection or to evoke a reaction, not besides to paint a picture that no peerless cares about or relates to. An expository essay is about facts. It is more enlightening than narrative and descriptive essays. There is half-size room for personal flavors. Whatever personal perspective that may be presented in an expository essay must be substantiated. There should be verifiable reason or facts. An expository essay illustrates a topic by employing statis tics, facts, real and supposititious examples, comparisons, ca offices and effects. This is not a first person narrative or even a descriptive account to evoke a premeditated reaction. A persuasive essay is basically an academic chance variable of a sales pitch. The authorship should be able to convince the audience or reader to accept the presented opinion, cogitate, perspective or facts. convincing essays could be narrative, descriptive or expository. Since the reader needs to be convinced, there has to be more than average personal opinion or perspective. The logic or reasoning presented should be irrefutable. It is necessary for such an essay to discuss or debate all perspectives relevant to a topic. The writer may have a preconceived feeling or may choose a standpoint even before composing the essay but this cannot come crosswise as obvious in the write piece. A persuasive essay should not read as a slanting account of facts.Other Types of EssaysAs you may have reco gnise by now, the form and style of essay will depend on the type. You cannot social occasion flowery vocabulary when you are writing an expository essay as facts are more important. You can be as poetic or ornate you want in a narrative or descriptive essay but you should pacify be able to establish the purpose and convey the message. The essence should not be lost in the writing.There are other forms and styles beyond the four major types of essays such as compare and contrast, beat and effect, process, argumentative, critical, classification & division, dialectic, exemplification, familiar, economic and reflective. All these forms or styles can actually be categorise in one or more of the four major types of essays.The Definitive organize to Writing Essays for DummiesAn essay has three split introduction, proboscis and conclusion. A short essay of around four hundred to sestet hundred words should have one canonic paragraph, a few personate paragraphs and one concluding paragraph. A interminable essay of around a guanine words or several thousand can have multiple introductory paragraphs, a few demarcated sections as the ashes wherein each has one or more paragraphs and a concluding section with one or multiple paragraphs.Writing essays for dummies has sextette demos. These are preparation, study or research, writing the first gulp, improving the language and the chosen style, reviewing the structure and depicted object, finishing the piece with elan.Stage unity PreparationThe preparatory phase has far-reaching implications. Everything you choose at this stage will have a bearing on every accompanying phase. If you have been given a topic or subject and you have been instructed to write a certain type of essay, hence you dont have the improperness to choose. If you can choose your topic or the style, therefore you must play to your strengths. Some pile are naturally good at describing or narrating. Some people are naturally drawn to wards facts and analytic assessments. Choose the style or form depending on your deftness.Stage Two ResearchAn essay has to be heavy on substance. It cannot be rhetoric. withal if you are writing a narrative or descriptive essay wherein you are exploring an idea, concept or thought and there is no correlation with real incidents, you would motionlessness need to use substantial training to your advantage. An essay is not a spectacular soliloquy.Expository and persuasive essays will implore sufficient research. You can confine your research to the books you have access to as a part of your curriculum. You can expand the scope of your research. The library at your school or college and the virtual world will scissure you instant access to any tuition you need. The challenge is not the access to the data you need but the studying and assessing of everything you learn.You will come across a surge of study. There would be complimenting and contradicting findings. Depending on t he topic, it may be impossible for you to include all sources and hence you would need to choose any(prenominal) information over others. The presentation should liquid be comprehensive enough. You cannot choose one type of genuine findings and discard another. An essay must have some proportion of nonpartisanship even if you have a preconceived purpose.Stage Three First DraftYou would have a word count in mind. Break it down into the three segments of introduction, soundbox and conclusion. You can start with the body. The information you halt through your research would be the substructure of the body of your essay. Since you would have plenty of details, outset the first adumbrate with such information would be simpler than trying to find the best words to bug out your essay. Often, writing the body would influence a writer to choose the right wording for the introduction. However, this is not a universal rule. Many writers would want to begin with the introduction, set th e tone of the essay and then work on the first draft of the body.You should not be too sure while writing the first draft. provided pen down whatever you have learned and what you have understood. You dont have to be too adherent to the purpose and you dont need to excel in the use of language. The objective of the first draft is to put your thoughts into words and to have a basic version that you can rework to perfection. The first draft can be much longer than the chosen word count. Try to write down everything you think is important in the given context.Stage Four reappraisal/rewrite or Edit/RewriteYou should review the first draft and crosscheck the factual information with your references. devil sure there is no factual inaccuracy. Ensure there is no plagiarism. chat your notes from the research phase to know for sure that you have been true to the sources. Revise or rewrite any portions that you think are inaccurate or would do with some better writing. Check everything f rom spelling to grammar, use better words wherever let and try to develop a crotchety voice in your essay. Most people have a natural writing style. This is not necessarily good or bad. You should find, identify and amplify your voice. Your essay does not have to emulate the styles of others.Stage Five perfect Structure and ContentAt the end of the fourth stage of writing essays for dummies, you should have a unclouded piece that sheds more light on the topic and conveys a message. The primary purpose of writing the essay must have been accomplished by now. However, the structure and content may not be the best they can be. You should try to optimize both.Review the word count of each paragraph, assess how you have argued in favor or against a particular notion, whether or not your writing is actually conveying what you offer to emphasize, if the reader will get to animadvert or visualize the picture you are trying to draw and if there is an uphold of the entire content, whic h could be an emotional connection, a certain type of reaction or just being convinced with the facts of the case.Stage sextet Finishing TouchesThe finishing touches will quit from writer to writer. You can look for a quote, one that is the most appropriate for your essay. You can come up with an anecdote to experience your essay more memorable. Often, it is not just the words in an essay that makes it unique but how it is presented.

Red Bull Brand Essay

passing shit is the most popular vim take up in the world, selling over troika trillion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz, bolshie son of a bitch chased an aggressive yet variant merchandise strategy to sour their crack globally. ablaze(p) pig met an untapped need within the soak up consumer commercialise and the strength of their c atomic number 18fully cultivated stake provided them leverage to food market themselves in a non- handed-down manner. What were the let on pock elements for vehement papal bull?A deformity element is trademark dependent device intended to identify funny goods or services and antitheticiate themselves from their competition. Brand elements atomic number 18 knowing to enhance disfigurement aw atomic number 18ness by cultivating tick associations that are memorable, meaningful, and correspondingable. vehement forge possesses triad key aim elements that helped fabricate evens of va riousiation (POD) for the vehement papal bull blade therefore positioning reddened damn as the worlds sovereign functional vigour drink. Brand Name loss talk through ones hat ruby-red grunter is an animation drink that promises to revitalize body and mind. Recognizing that violent talk through ones hat does non be in possession of a distinct tail demographic, rosy-cheeked mark concluded that all state need skill and growd red ink Bull as function for vitality and health, non for enjoyment. ablaze(p) Bull Mystique By positioning cherry-red Bull with authoritative people and places, ccurious and adventurous customers tried the reproach and circularise the word. expiration Bull promoted a cool human creations motion picture to retch their blot power and use a subtile container to suggest a sexier image than their competitors. A mysterious position created a perceive of need and urgency to the everyday consumer. Slogan rubicund Bull gives you w iiings cherry-red Bull is marketed as a merchandise that can refuel a soul and create sharper minds. The combination of six take issueent ingredients (taurine, glucuronolactone, caffeine, B-group vitamins, sucrose, and glucose) enables exit Bull drinks to contain more push than any beverage in the mart. red-faced Bull as well use humorous animated toon characters to demonstrate the safety and fun-loving virtues their nix drink. This slogan helped create worldwide scar recognition. How did red-faced Bulls merchandise activities contribute to Brand equity? Brand equity is defined as achieving a different outcome resulting from the marketing of a harvest or service because of its grass name, compared to the same result or service without the shop name.Red Bull construct their brand equity through strategic marketing initiatives involving the output, price, placement, packaging, and promotion of the Red Bull functional aptitude drink. Product Red Bull was concepti oned to repair physical endurance, stimulate metabolism, remediate overall well-being, improve speed and concentration, and increase mental alertness. The flavor, chroma, texture, and ingredients of the drink were markedly different from a traditional carbonated beverage. The brawn drink beverage category did not make it Red Bull created it and was able to generate abominable brand equity by marketing the product in shroud of mystery. Consumer felt they HAD to attack a Red Bull. Price Red Bull pursued a premium priced beverage strategy from the beginning. By adding 10% to the most expensive competitors price, Red Bull tried to position itself as a best in class product because of the added energy-enhancing functionality.Pricing above the competition, Red Bull positioned their brand to be unique, one of the tenets needed for creating strong brand equity. Placement Red Bull utilise product placement to build brand equity by containing their distribution and adoptively cho osing the events, venues, and advertising medium to disclose their product. By limiting the union of product purchasable at hand-picked locations, an aura of exclusivity was engineered. The cell philosophy of magnification and germinateth by dividing key markets into targeted geographic segments allowed Red Bull to strengthen their brand from bottom up, genteelness strong brand equity. Packaging Red Bull used a thinner and more slender looking can, signaling that the product was different than a traditional soda beverage. Also, Red Bull would not extend bulk packaging or whole bundling so each can had to be individually sold by the retailer AND purchased by the consumer.The sleek look and steadfast packaging extremity grew the honor of the Red Bull brand procession Red Bull used aggressive media campaigns to grow their brand but only promoted events, venues, and/or personalities that coincided with their brand strategy. They performed very little traditional product promo tion, kinda foc victimisation on promoting fringe athletic events like positive sports and relying on the consumers self-promotion. Positive consumer testimonials are better than some of the best promotional poppycock money can buy. Peer pressure helped Red Bulls brand equity to grow exponentially. How did Red Bulls marketing programs differ from those of schematic soft drinks? Red Bull used advertising, event sponsorship, and sports marketing to promote their product as a functional energy drink. Red Bull aimed to make their marketing programs innovative, individual, non-conformist, unpredictable, and humorous. Rather than pursue conventional marketing methods, Dietrich Mateschitz felt that the best method for Red Bull to attract customers would be through colleague testimonials or word-of-mouth marketing.More importantly, Mateschitz and team were cloaked on creating a mystique for Red Bull. Through seeding programs deviseed to micro-target it shops, clubs, veto, and stor es, cultural go alonging cards were the first to discover Red Bull and spread the word to their sphere of influence. By seeking out opinion leaders who correspond the Red Bull brand (athletes or merriment celebrities) and creating limited availability of the product, Red Bull was able to maximize their awareness while snaping on their consumer base building. Pre-marketing, creating awareness in markets where the product wasnt sold, was an different program that Red Bull used to become recognized as the pre-eminent brand of energy drinks. Red Bull expended tremendous effort about product trialing and sampling.The bulk of Red Bulls marketing activity encourages product trials with sampling, word of mouth, and point of purchase efforts. Red Bull sought to pee-pee consumers in ideal usage situations (concerts, parties, fresh events, passageway rest areas, on campus) and wanted to control the amount of consumers that sampled the product. Red Bull deployed energetic and believable brand managers who evangelized the product through explanation and consumption. This controlled product distribution allowed the consumer to see the dedication and focus of each brand manager but did not permit for maximum product reach. Traditional beverage marketers usually try to maximize the number of consumers their product reaches so Red Bulls strategy flew in the pose of the industry trite. What rules were broken during the initial unsuccessful open up of Red Bull UK, per the CBBE model? The Customer-Based Brand blondness Model (CBBE) recognizes that the customer is aware of and familiar with a specific brand and holds a strong, plausive, and unique brand associations in memory, i.e. brand image.Brand associations can be strengthened by personal relevance and/or consistent delivery. Historically, direct product experience creates the strongest brand attributes and benefit associations for consumers. After multiple setbacks trying to put down the United Kingdom, Red Bu ll found an entryway point into Scotland but varied their traditional market entry strategy. Red Bull made deuce-ace strategic mistakes upon entering the United Kingdom 1) change their marketing formula by classifying their product as a sports drink and not a stimulation drink By marketing Red Bull as a sports drink and not an energy drink, Red Bull UK took a strong brand name that was successfully associated with energy drinks and changed the unique favorable links that Red Bull created with consumers in opposite EU nations.2) Departed from their proven word-of-mouth marketing strategy The Red Bull brand was created by grassroots, bottoms-up word-of mouth marketing. In the UK, brand managers worked directly with the largest supermarkets and thingmabob outlets. This is a deviation from the strategy that fueled Red Bulls growth in other markets and deteriorated consumers brand association with Red Bull. 3) Overhauled the Red Bull advertising strategy by eschewing electronic med ia for traditional billboards By changing their advertising strategy, the creative thinking and simplicity of the animated Red Bull ads and scarcely worded slogans lost such(prenominal) of their meaning. How can Red Bull maintain its growth momentum in the prospective? Red Bull go ons to be the global leader in the functional energy beverage category. However, the marketplace has become saturated with competition from hundreds of companies, both subtile and large, in many different markets around the world. In order to maintain their dominant position in the market, Red Bull continued to innovate. They began offering a sugar-free product and recognized that their products consumption reason changed as more consumers are using Red Bull as a social or supplement.Red Bull also contemplated venturing into herb tea tea products, a quarterly magazine, and fast solid food restaurants. In contemplating how Red Bull can continue to grow their brands momentum in an increasingly competi tive marketplace, I thought of three ideas two suggestions for product diversification and one supposition for increasing brand exclusivity. Red Bull apply An edgy put on would help grow the value of the brand and expand the Red Bull mystique. Red Bull does not confuse a target demographic but they market their energy drinks to consumers who are innovative, individualistic, non-conformist, unpredictable, and humorous. Creating Red Bull maunder would serve as a natural complement to their suite of energy drinks.The gum could be shaped in a solid round shape and contain a small drop of Red Bull energy juice inside, similar in texture and match to the popular Trident or Dentyne brands. The pricing strategy for the gum would be consistent with the pricing strategy for the energy drink (10% above the nearest competitor) but I would recommend giving away the initial product as a sampling practice during Red Bull sponsored events to create interest and raise brand awareness. Red Bu ll gum should be offered in convenience, drug, and grocery stores. fling the gum at bars and night clubs would not be ideal. The packaging for Red Bull gum could look like plaything Red Bull can long, slender and cylindrical.I would use aluminum foil wrapper rather than an actual miniature can but the design should be identical to the energy drink can. To promote Red Bull gum, I would have Red Bulls top athletes and entertainers create spy (either over the internet or on traditional TV and radio mediums) that should how Red Bull gum provided the same benefit as the energy drink. I would also conduct extensive sampling at universities and trendy public urban settings to help raise the coolness quotient. Finally, Red Bull gum could be produced with sugar or sugar-free, tying in nicely to the brand extension of the energy drink and lot to raise the overall brand equity.Red Bull Heart Monitors Red Bull has received reproval over the years causing certain aliments, specifically rel ated to the nitty-gritty and circulatory transcription. Although it has never been scientifically proven that Red Bull causes any invalidating side effects, Red Bull has received many public accusations claiming problems from repeated use of the energy drink. As a consumer of Red Bull for years, I have personally felt the aftereffects of consuming too much Red Bull in one evening. I never felt that my health was in jeopardy but I know that my circulatory system was acting abnormally. Since Red Bull brands itself as an energy drink that promotes an active and healthy life style, creating a wrist watch heart monitor would help send the subject matter that Red Bull heard the criticism and is actively working to educate consumers about any risks associated with Red Bull.The wristwatch heart monitor can be plastic and have a digital readout of your heart rate. The price would be between $30-50 in the US (or its equivalent in other markets). I would design the watch to match the Re d Bull color scheme and would also offer it three standard mono-chromatic colors (black, white, silver). I would suggest the product be sold at big box retailers/sporting goods stores after the watch has been sampled at niche extreme point/outdoor stores. I would consider offering it to online retailers and health check supply organizations.However, I would want to keep the focus on athletics and healthy living so I would see how market adoption occurred at the niche stores before expanding my distribution channels. Promotional displays could be set up in the niche stores as well as energy drink retailers, select physical therapy offices, gyms, fitness centers, and Red Bull sponsored extreme athletic events. As a doctor, my brother unendingly warns me about the risks of ingesting too much Red Bull. Offering consumers a branded opportunity to self-regulate their health and facilitate their concerns would be another method for Red Bull to increase brand equity.Red Bull corporation Red Bull provides an energy drink that gives consumers wiiings. As previously mentioned, Red Bull does not turn over that they have a target demographic. However, Red Bull does promote the athletic and thrill-seeking adventure type. If Red Bull were to create a Red Bull conjunction () that would allow consumers to become members by completing a series of Red Bull sponsored challenges and events, the possibility for brand strengthening would be endless. The goal of the fraternity would be to continually promote the Red Bull lifestyle through exclusivity and activity. A Greek organization inherently contains an air of mystery, which coincides with Red Bulls market entry and expansion strategies. Greek life would be extremely familiar to the university crowd, where Red Bull performs a large percentage of their sampling, and Red Bull could draw large crowds of passionate users to the pledging events.Once the pledge bound ended, members of would have closer access to all things Red Bull sponsored parties, athletes, entertainers, new product offerings, priority perspective at high-profile events, discounts on products and merchandise, etc. I would sex a one-time fee to pledge the fraternity. There would also be annual fees dues and not all activities open to the fraternity members would be free but being a member would provide strong discounts and incentives that would not be available to non-members. A fraternity, by definition, is an all-male inception I would permit men and women of all ages to gather remember Red Bull does not have a target demographic